Impact Measurement and Reporting Policy
At BeSustain., we do not see impact as a destination, but as a method. At the core of our institutional identity lies a consistent practice of observing, analyzing, and transparently communicating the environmental, social, and governance (ESG) effects of our work. This policy formalizes our approach to impact as a measurable and structural responsibility — not as an abstract aspiration, but as a deliberate, data-driven, and stakeholder-oriented process.
The objectives of this policy are to:
Reinforce BeSustain.’s accountability to internal and external stakeholders
Ground strategic and operational decisions in measurable outcomes
Establish a continuous feedback and learning mechanism
Integrate impact into all processes, not just end results
Provide a data framework in support of external certifications (e.g., B Corp)
This policy applies to all activities and strategic domains at BeSustain., including but not limited to:
Strategic planning and target-setting
Project execution and partnerships
Digital content and user engagement
Training, consultancy, and content production
Internal organizational development (employee experience, governance, decision-making)
4.1 Holistic Perspective
We define impact not merely as outcomes, but as systemic influence. We categorize our impact in the following dimensions:
Environmental Impact: Carbon footprint, resource use, awareness shift
Social Impact: Access to knowledge, empowerment, social equity
Governance Impact: Transparency, inclusion, accountability
Stakeholder Impact: Reach, interaction, qualitative transformation
4.2 Data Types
We employ a mix of quantitative and qualitative data, including:
Quantitative Metrics: CO₂ savings, number of participants, downloads
Qualitative Insights: Stakeholder stories, case studies, open feedback
Behavioral Data: User interactions, engagement patterns
Process Data: Implementation quality, reflective learning, stakeholder experience
4.3 Frequency and Cycles
Monthly: Operational data dashboards and team-level insights
Quarterly: Project-level reviews
Annually: Consolidated Impact Report and public communication
All reporting practices at BeSustain. follow these principles:
Transparency: Definitions, limitations, and scope are clearly stated
Inclusiveness: Reports include lessons learned, not just successes
Accessibility: Reports are user-friendly, translated where necessary, and digitally accessible
Comparability: Year-on-year data comparisons and trend analyses are provided
Stakeholder Participation: Reports are informed by feedback and are open to dialogue
Our impact measurement system utilizes a combination of:
Carbon tracking tools (e.g., GHG Protocol-based calculators)
Analytics software (e.g., Google Analytics, Matomo, Hotjar)
Stakeholder surveys and outcome-focused questionnaires
SDG Action Manager and B Impact Assessment frameworks
Internal and external feedback loops
Management Team: Integration and oversight
Operations Team: Data collection and monitoring
Communications Team: Reporting and public dissemination
All Teams: Co-ownership of data relevance and reporting quality
This policy is reviewed at least once per year. Updates may be triggered by:
Shifts in legal or certification requirements
Changes in BeSustain.’s operational model
Feedback from internal or external stakeholders
Emerging standards in impact measurement
All updates are made publicly available through our website and impact reports.
For questions, suggestions, or concerns about this policy or our reporting practices, please contact: feedback@besustain.nl
All correspondence is treated with confidentiality and care.
At BeSustain., we do not speak of impact — we stand behind it. This policy reflects our belief that accountability is not about reporting once a year; it is about designing systems that are transparent by default, inclusive in execution, and committed to continuous improvement.